Wealth Management Website Design: Structuring Point2 Capital Partners

A cartoon blue cat in a business suit holds a tablet with a graph on it, surrounded by icons of growth, security, and money.

A wealth management firm’s website has to do something slightly contradictory. It needs to look substantial enough that someone will trust it with a significant portion of their life savings, while also feeling like a practice run by people rather than an institution that will hand them to a call center. Point2 Capital Partners is […]

Static Website for a Local Trade: The New Image Concrete Build

New Image Concrete & Design providing durable concrete and snow services in Cottage Grove MN

Not every website should be WordPress. A concrete contractor in Minnesota does not publish daily, does not need a content team, and does not want a plugin update to be the thing that takes their quote form offline in March when the season starts. New Image Concrete is built as a static site using Astro, […]

Adventure Travel Website Design: Serving Beginners and Experts at Once

Adventure Travel Company website hero showing Cape Hatteras waterfront launch in Avon, NC at sunset

A kiteboarding holiday has two customers who want almost opposite things. One has never flown a kite and needs to know they will not be humiliated or hurt. The other has ridden for ten years, knows exactly what conditions they want, and needs to know they will not be stuck in a beginner lesson. Sell […]

Public Program Website Design: The IFRAP Flood Resilience Build

Flood Recovery Resilience | Icon Pro Solutions

A public infrastructure program’s website has a harder job than a company’s. It is not trying to persuade anyone to buy. It is accountable to people who were affected by a disaster, to contractors bidding for work, to donor institutions, and to anyone who wants to check whether a claim circulating on social media is […]

Real Estate Investment Website Design: Why the Team Page Wins at Trident Capital

Real Estate Investment website design for Trident Capital Group by Icon Pro Solutions

An investor deciding whether to put capital into an industrial real estate firm is not evaluating a website. They are evaluating people, and they will spend more time on the team page than on anything else the firm publishes. Trident Capital Group acquires, manages and redevelops industrial properties across the Midwest, South and Southeast. This […]