Insights & Resources

Insights on Design, Growth and Digital Strategy.

This is where we share practical thinking from real projects. From branding and web design to growth systems and digital strategy, our articles help you make better decisions at every stage of your business.

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The Pathfinder Resilience website, designed and built by Icon Pro Solutions. Pathfinder Resilience sells leadership development for mission-critical organizations, and its research collaborators come from public safety, emergency services and…

IPS Inc.
October 26, 2026

The It Is Written Church website, designed and built by Icon Pro Solutions. A church website is asked to do two jobs that pull in different directions. It has to…

IPS Inc.
October 24, 2026

Shopify is a store you rent, WordPress with WooCommerce is a store you own. Choose on who will run it. If you are comparing Shopify vs WordPress for an online…

IPS Inc.
October 23, 2026

WooCommerce vs Shopify is a choice between owning and renting. WooCommerce is a free, open-source store plugin for WordPress that you host yourself. Shopify is a hosted store platform that…

IPS Inc.
October 23, 2026

Landing page optimization is the work of improving one page so more visitors take its single intended action, such as booking a call, sending a form or buying. Start with…

IPS Inc.
October 23, 2026

Custom web development services design and build a website or web platform around your specific requirements instead of adapting a ready-made template. They are worth paying for when a template…

IPS Inc.
October 23, 2026

In the web app vs website question, the answer comes down to what visitors do. A website mainly shows information, so visitors read and click. A web app lets users…

IPS Inc.
October 23, 2026

Wix vs WordPress comes down to one trade. A hosted builder like Wix bundles design tools, hosting and support in one paid service. WordPress is free, open source software that…

IPS Inc.
October 23, 2026

Website speed optimization means making your pages load fast, respond quickly and stay stable. The reliable way to do it is simple. Measure Google’s three Core Web Vitals first. Fix…

IPS Inc.
October 23, 2026